A new look for Resimator
Starting in 2025, we are introducing a new brand logo that communicates our new direction for the brand more clearly.
The new logo combines the logotype with a standalone logomark. Together, they form a flexible identity system that works across both digital and print mediums while maintaining brand integrity.
Logomark
Our icon is inspired by the Nepali letter “र” (ra), which means to connect. It represents the way we link people, ideas, and technology to create something greater. The shape is a nod to culture and human insight, reminding us that our work goes beyond tech. It’s about building real connections that move businesses forward.
Clear Space
To maintain visual integrity and ensure maximum impact, the logo must always be surrounded by a clear space. This clear space protects the logo from competing elements such as text, imagery, or other graphics.
The minimum clear space is defined by the height of the logomark’s inner counter (x). On all sides of the logo, a margin of at least x must be preserved. For the top and bottom, we recommend at least 2x to give the mark additional breathing room.
This rule applies across all applications—whether the logo appears in print, on digital platforms, in signage, or on merchandise. No other elements should intrude into this protected zone.
Maintaining this buffer ensures the logomark remains instantly recognizable and legible in any context.
Minimum Sizing
To ensure clarity and legibility across all applications, the logomark should never appear smaller than the recommended minimum sizes.
Digital: The logomark must be at least 24px in height to remain sharp and recognizable on screens.
Print: The logomark should not appear smaller than 7mm in height in print applications.
Using the mark below these thresholds reduces visibility and weakens recognition. Always prioritize legibility over fitting the mark into tight spaces — in cases where space is too limited, opt for the full wordmark or alternative lockup instead.
Colours
The logomark is a two-color asset only. To preserve recognition and consistency, it must use these two colors only exclusively.
Master Two-Color (Primary)
Use the designed two-color mark on neutral, low-texture backgrounds.
- Purpose: hero applications, brand pages, print covers, large signage.
Master Two-Color (Negative)
Use the designed two-color mark on neutral, low-texture backgrounds.
- Purpose: hero applications, brand pages, print covers, large signage.
On Photography / Complex Backgrounds
- Apply a subtle overlay (8–16% Gunmetal on light images; 16–24% black on bright images) to ensure AAA contrast.
- Choose Master Two-Color (Primary or Negative) depending on the underlying luminance.
This is our primary color setting for light backgrounds.
This is our negative color setting for dark backgrounds.
This is our negative color setting for dark background.
This is our negative color setting for dark backgrounds.
Incorrect mark usage
The logo is a fixed asset and must never be modified. Avoid stretching, rotating, adding shadows, altering colours, or placing it on backgrounds with insufficient contrast.
Avoid using primary color setting on dark backgrounds.
Avoid using negative color setting on light backgrounds.
Do not skew or rotate the mark at odd angles.
Do not change the color of the mark or its elements.
Do no add shadow or any such effect to the mark
The logo mark should not be combined with any other type unless it is an allowed partnership or similar.
Wordmark
The wordmark is the typographic voice of our brand. Where the logomark is symbolic and abstract, the wordmark provides clarity, recognition, and accessibility.
It is set in a modern, geometric typeface chosen for its balance between technical precision and human warmth. The spacing and rhythm of the letters are carefully adjusted to ensure legibility in both small and large sizes.
The wordmark is more than just our name written out — it is a designed asset. Its role is to make sure our brand can be understood instantly in situations where the logomark alone might not be enough.
How the Logomark and Wordmark Work Together
Our identity is strongest when the logomark and wordmark live together. This pairing represents both our symbolic essence (logomark) and our practical clarity (wordmark).
Primary Expression
The default logo is the combined lockup of logomark + wordmark. It should be used in most applications, especially where recognition is being established.
Logomark Alone
Use sparingly. It works best in spaces where the brand is already recognized — icons, app buttons, social avatars, or merchandise.
Wordmark Alone
Rare. Use only when space or context doesn’t allow the logomark (e.g., text-led environments or narrow horizontal spaces).
The balance between these two elements ensures that our brand is flexible yet cohesive across different environments.
Primary Expression
Logomark Alone
Wordmark Alone
Download
Here is our new logo package. Inside is the logo mark and full logo in PDF, PNG, SVG format. Use PDF format for vectored scaling e.g. print and SVG for digital interfaces.